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what sets us a part

REEL RHYTHM

Unlike all the other hard baits in your tackle box, our jerk bait models sink to your desired fishing depth. Using a 4-6 inch jerk or “wrist pop”, you will show off the irresistible flutter and wide glide technology found only in Reel Rhythm.

FEEL REEL RHYTHM

WE HAVE A LURE FOR most conditions WHEN IT COMES TO fishing FRESHWATER.

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What people are saying about us.

I like the fact that ONE lure can fish so many depths.
— David Peterson